A Look At Why SEO Is Important For Your Business

SEO or search engine optimization is about the optimization of a website so that it ranks highly in search engines for its relevant keywords. When a website ranks highly for its related keywords, it will get lots of organic or free search traffic which are basically people who are actively searching on that website’s topic. So, as you can see, SEO can be quite valuable for businesses and help them to get more potential customers. After all, if you have a business website that offers painting services and you rank at the top of the search engines for a keyword like “painters in New York,” then the people who visit your site after searching for that keyword, will most likely hire you as a painter. The entire point of SEO is to move your website to the top of the search engines which get the most traffic and most potential customers.

Now, in order to SEO optimize your website, you need to find relevant long tail keywords in your niche. So, in the example above, a painting company would need to look for relevant keywords in the painting niche. There are many keyword tools that can help you find good keywords such as Wordtracker, Long Tail Pro etc. When you are looking for keywords, it is essential that you choose keywords with good enough search volume and low to medium competition. If you choose high competition keywords, you will most likely not rank because those are highly competitive and require thousands of dollars to invest in SEO. So, for that reason, you should focus on getting lots of low to medium competition keywords that you can get ranked for in a matter of months.

Once you have your keywords, the next step is to create content around those keywords and use them properly on your website’s pages. You need to make sure that you’re not over optimizing as this can lead to a Google penalty. So, make sure to use the main keyword only 2 – 3 times in the content. You should also only use it once in either the URL or title of the page.

In addition to on-page optimization, you need to do off-page optimization which includes getting backlinks. You should focus on only getting high-quality backlinks from press releases, guest posts, and PBN links. You should avoid getting low-quality backlinks like reciprocal links, blog comments, profile links, forum links, article directory links etc. These links are no longer effective and may cause you to get a Penguin penalty from Google.

In closing, if you follow the tips above, you will be able to SEO optimize your business website. You should make sure to get a rank tracker so that you can track the rankings of all your keywords. This will let you know how your SEO efforts are working and how you should continue building links and creating content. As your rankings increase, your website traffic will increase which will lead to more customers and more business.

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How To Use Snapchat & Instagram To Market Your Business

When it comes to digital marketing, many people are familiar with SEO, PPC, Facebook, and Twitter. However, the online space is always changing and there are always new platforms that you need to consider marketing on. Technology is always changing and the younger generation is usually at the forefront of those changes. Many young people are moving away from Facebook and Twitter and are now using Instagram and Snapchat. As a result, you need to learn how you can use these platforms to properly market your business. So, in this article, we will be covering a few marketing tips for each one.

Firstly, we will start with Instagram. Instagram is basically a picture board where you can only post pictures or extremely short videos. You can add a limited amount of text to each photo as well as hashtags. Hashtags are huge on Instagram and there are usually trending hashtags at any one time. These hashtags are usually created due to a specific event and can go viral. As a result, it is essential that you make use of popular hashtags in order to gain attention for your business.

Another Instagram tip is that you should always make good use of the caption on images. Whenever you post images on your business Instagram page, be sure to include a call to action in the caption. This may be a link to your online store, email page signs up or eBook download. By properly using these captions, you can get people into your marketing funnel so that you can convert them into customers.

Next, we will look at Snapchat. Snapchat allows you to take a series of short videos which will be sent to those who add you. You can also create pictures and then use various filters and emoji to caption the pictures or video. Many people use Snapchat to share their daily lives with their friends and even carry out conversations.

Businesses can make use of Snapchat by creating short snaps that show sneak peeks of new products and information that isn’t generally shared on other mediums. Snapchat can be used to create a closer relationship with your customers and give them access to premium content, services or even tips and tricks.

Snapchat can allow a brand to become more personable and interesting since it is a very informal medium. Also, since the snaps are only up to a maximum of 24 hours, you can get quite creative. Snapchat can also be used to Snap live events, giveaways or even to create short contests among your subscribers.

In closing, we have just looked at a few tips to help you market your business on Snapchat and Instagram. These social media platforms are quite different from traditional digital marketing and require that you become more creative as a business. However, if you can master these platforms, you will definitely be able to grow your subscriber base which will lead to more customers and more profits in the long run.

How You Can Use Facebook To Get Customers

Facebook marketing and social media marketing, on the whole, have become extremely popular in the last few years. This is mainly due to the fact that more people are using social media than Google or other search engines when looking for products and businesses online. As a result, if you have a business, it is critical that you have a Facebook business page that is updated and active on a daily basis. One of the worst things you can do is have a Facebook page that is rarely checked or updated. Also, many people actually visit business Facebook pages in order to get information on products and will usually leave comments with their questions and concerns. It is critical that you have a dedicated social media manager that can quickly respond to these comments in a friendly and helpful manner. So, with that said, we will now look at how you can use Facebook in a more strategic manner to get more customers.

The first thing that you need to do is ensure that you have a content strategy for your Facebook business page. This means that you have to create content that is relevant to your business that is interesting and will compel people to click, like and share your content. For example, if you have a hair salon, then you should be creating content like “The Top 5 Best Hairstyles For 2016.” This type of content is highly attractive to Facebook users who will most likely share your content to other people who may become interested in your business.

In addition to creating written content, you should also look into creating video based content. It is no secret that on Facebook, videos are more likely to get shared than written content. For example, a video showing the worst haircuts of all time will most likely become viral which will only lead to more people subscribing to your page and eventually converting into customers.

Another strategy would be to create contests on your page. This is a great way to get people interacting with your brand and help you gain more interest as people take part in the competition. Of course, in order to have a successful competition, you should have a valuable prize which will serve to attract more participants.

Lastly, you should make use of Facebook ads in order to increase your customer base. Facebook allows you to target people based on their location, age, gender, interests and a host of other factors. This can allow you to focus on your target market which will only lead to more business. You can simply promote your page or create an offer such as a 10% discount at your hair salon. This is a great opportunity to get creative and experiment with different types of ads and lead generating offers for your online marketing.

In closing, we have just looked at how you can use Facebook to get more customers. Facebook is a truly powerful platform for business and can definitely help you interact with your customers and get more business than you can handle.