SEO or search engine optimization is about the optimization of a website so that it ranks highly in search engines for its relevant keywords. When a website ranks highly for its related keywords, it will get lots of organic or free search traffic which are basically people who are actively searching on that website’s topic. So, as you can see, SEO can be quite valuable for businesses and help them to get more potential customers. After all, if you have a business website that offers painting services and you rank at the top of the search engines for a keyword like “painters in New York,” then the people who visit your site after searching for that keyword, will most likely hire you as a painter. The entire point of SEO is to move your website to the top of the search engines which get the most traffic and most potential customers.

Now, in order to SEO optimize your website, you need to find relevant long tail keywords in your niche. So, in the example above, a painting company would need to look for relevant keywords in the painting niche. There are many keyword tools that can help you find good keywords such as Wordtracker, Long Tail Pro etc. When you are looking for keywords, it is essential that you choose keywords with good enough search volume and low to medium competition. If you choose high competition keywords, you will most likely not rank because those are highly competitive and require thousands of dollars to invest in SEO. So, for that reason, you should focus on getting lots of low to medium competition keywords that you can get ranked for in a matter of months.

Once you have your keywords, the next step is to create content around those keywords and use them properly on your website’s pages. You need to make sure that you’re not over optimizing as this can lead to a Google penalty. So, make sure to use the main keyword only 2 – 3 times in the content. You should also only use it once in either the URL or title of the page.

In addition to on-page optimization, you need to do off-page optimization which includes getting backlinks. You should focus on only getting high-quality backlinks from press releases, guest posts, and PBN links. You should avoid getting low-quality backlinks like reciprocal links, blog comments, profile links, forum links, article directory links etc. These links are no longer effective and may cause you to get a Penguin penalty from Google.

In closing, if you follow the tips above, you will be able to SEO optimize your business website. You should make sure to get a rank tracker so that you can track the rankings of all your keywords. This will let you know how your SEO efforts are working and how you should continue building links and creating content. As your rankings increase, your website traffic will increase which will lead to more customers and more business.

More Hot Leads is a great Winnipeg search engine optimization company. Check out some of their newest SEO tips here.

Search Engine Optimisation Pricing

There are many options for SEO services. These days the savvy business owner will need to engage in some amount of Search Engine Optimisation to enable their website to be effective. So which option should you choose?

Do It Yourself SEO

A quick search online will reveal several options for DIY SEO. There are courses to buy, books and videos to watch. The question a business needs to answer is what is my core business? SEO is a specialised field and the goal posts are shifting all the time. It is a full time job trying to keep up with the changes in the Google algorithms. It makes sense to outsource SEO services to the professionals.

Payment Models for SEO

There are four typical models used by SEO agencies for pricing out their services.

1.Hourly Consulting Fee:  Most agencies offer some kind of hourly fee for service structure. This can be used for short term projects and for gaining information. Typical fees range from $100-$300 per hour. Colin Dorn SEO charges $65 per hour for simpler projects.

2.Project Fee:        This is similar to an hourly fee, but the amount is quoted to complete a set project for a specific client. This might be to build a website or to rank a website for a number of keywords. Project fees vary widely and can be up to $30,000 or more depending on the complexity and difficulty of the project and the expected duration.

3.Monthly Retainer Fee:   A monthly retainer can be used to pay for on-going SEO services. The search engine environment is dynamic and websites will move up and down the rankings depending on a large number of factors including the SEO efforts of the competition. Engaging and SEO expert on a monthly basis is a good way to maximise SEO efforts. Typical monthly retainers range from $750 to $5000 per month, depending on the complexity of the task. Affordable SEO in Ballarat is available for just $499 a month for local keyword SEO.

4.SEO Splitting:     This is where SEO agencies offer cheaper prices for smaller projects such as making a website mobile-friendly. Often this is a good way for clients to get to know their SEO agency and the work they can offer, before committing to a monthly fee for service arrangement. Depending on the task the fees for these projects can vary. For example, the rate for copywriting ranges from 15 – 50 cents per word. A site content audit could range from $500 to $3000. Social media site setup can cost up to $3000 depending on the number of sites to be set up.

SEO Agencies usually offer all these pricing models. Clients will often use more than one method too.

Other things to think about

1.SEO needs time:              Generally, SEO will take many months to achieve results. It should be looked at as an investment. Once the site is ranking well, it is likely to continue to rank well, with just small tweaks needed. For this reason, a monthly fee for service option is best.

2.Hire well:            SEO Agencies, like everything else, are not equal. You should do some homework and check how they work. Choose one that is ethical, professional and willing to work with you to educate you along the way.

3.Do SEO. It is important!                Your website will be pointless if you can’t be found by people when they search for something. Your competition is ahead of you. Use SEO to catch up and overtake them.

Search Engine Marketing
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48 Twitter business tools to help achieve your relationship – centric goals   

     David Nour is the author of Relationship Economics: The entrepreneur’s Guide to Raising Capital, and The Social Networking Best Practices series. He is a senior management adviser, where he shares his knowledge and experience as a leading change agent and visionary for Relationship Economics – The Art and Science of Relationships. To learn more, you can visit RelationshipEconomics.net.
    David is one of the best professional speakers in the country on the subject of Twitter and how to use it as a tool to strengthen the business relationship. I had the opportunity to meet David, and shortly after that is send this wonderful list of tools to help ”achieve your relationship central goals”. By the way of introduction, David said: As Twitter continues to become an incredible tool for building and nurturing online relationships, so will the Twitter business model, its security and third party applications. Millions more will use it, expand their social circle, promote their business, keep their coursework organized and more
Some of the tools listed below will help you get there; other will simply enhance your Twitter user experience; most will undoubtedly raise the bar on your efficiency and effectiveness in the manner in which you use Twitter – not as a destination, but as a platform:
Personal branding
Your name is your biggest brand (for an SEO company like http://bestorangeseo.com, may be BestOrangeSEO) so what are you doing to package, market and sell ”the brand called You”? Here are sites that help you achieve your goal:
1.SumtnSumtn: Bring Twitter conversation directly onto websites – for everyone – on every page. It opens up as a sidebar, and people can log in via Twitter and leave messages. You can also see what messages others have left for the page/site.
2.TweetMeUp: A simple way to organize tweetups (Twitter events/meetings). You can specify the location and mark it on a Google map.
3.Twinester: Let’s you create or join groups and communities for Twitter. These groups are called nests. There are various categories to choose from. The landing page displays the hottest nests.
4.KeymanWeb: Allows you to tweet in over 200 languages! You don’t need to download or install anything. Just login into Twitter and select your preferred language. A virtual keyboard pops up, and you can type away in your favorite language. You can tweet in over 15 Indian languages.
5.Twitroduce: Allows you to make an introduction, suggest a user and receive user suggestions based on unique interests. Think of introducing as a more effective way to do #FollowFriday.
6.AutopilotTweet: Provides full Twitter automation software for Twitter marketing. This includes Twitter friend adder/follower adder, auto follow, follow by keywords, follow your followers, auto unfollow and scheduled tweets.
7.Twitter Feed: Announce your blog posts on Twitter with a customized message using TwitterFeed.
Information gathering
Twitting with Value-Add. Beyond the gimmicky manners in which some will try to build their superfluous list of followers, I’m a strong believer of expert first – speaker, presenter, author, writer, or consultant second! With these tools, you can gather information for market research, blog posts, and your simple curiosity.

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Local search queries offer small business owners the probability to tap into some highly converting sales wires. All they need to know is look up that traffic, and in this article, we show exactly how it is done.

When you possess online business, the advertisement is basically free. The online marketplace is coupled to the rest all over the world so having that particular site alone is already an ad in itself since it’s accessible by practically anyone on the environment. The only issue is generating traffic. And with Orlando SEO expert, you can draw traffic towards your website and gain the profits you deserve. You just have to do link exchanges with other affiliate sites and do lots of social networking. You can even advertise by writing of your site with your products and submitting these content articles to credible article submission sites. You can also join forums and the like, establish rapport, to gain reputation and popularity for your website.

Note: A whole bunch of the methods listed we will discuss useful for too long tail keywords only. For competitive and short tail ones – you really need creative seo skills.

Launch a web page You can get a simple website installed and operating for a few hundred dollars, and in some cases even smaller. Learn some search engine marketing basics and you do far better. It doesn’t have to be elaborate, but should have your information and an efficient way to for traffic to leave their information.

This is the effortless method of making money online. Repair your only credit ingredients required is often a website and of course, drivers. Remember to have great content which will lead to more traffic.

Direct mail is one of the most efficient and cost-effective ways to plug in with your target encourage. Create a compelling letter that communicates the benefits that your consulting services can offer and send it for all your opportunities. Give them an incentive to ask them to contact you ASAP.

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When it comes to digital marketing, many people are familiar with SEO, PPC, Facebook, and Twitter. However, the online space is always changing and there are always new platforms that you need to consider marketing on. Technology is always changing and the younger generation is usually at the forefront of those changes. Many young people are moving away from Facebook and Twitter and are now using Instagram and Snapchat. As a result, you need to learn how you can use these platforms to properly market your business. So, in this article, we will be covering a few marketing tips for each one.

Firstly, we will start with Instagram. Instagram is basically a picture board where you can only post pictures or extremely short videos. You can add a limited amount of text to each photo as well as hashtags. Hashtags are huge on Instagram and there are usually trending hashtags at any one time. These hashtags are usually created due to a specific event and can go viral. As a result, it is essential that you make use of popular hashtags in order to gain attention for your business.

Another Instagram tip is that you should always make good use of the caption on images. Whenever you post images on your business Instagram page, be sure to include a call to action in the caption. This may be a link to your online store, email page signs up or eBook download. By properly using these captions, you can get people into your marketing funnel so that you can convert them into customers.

Next, we will look at Snapchat. Snapchat allows you to take a series of short videos which will be sent to those who add you. You can also create pictures and then use various filters and emoji to caption the pictures or video. Many people use Snapchat to share their daily lives with their friends and even carry out conversations.

Businesses can make use of Snapchat by creating short snaps that show sneak peeks of new products and information that isn’t generally shared on other mediums. Snapchat can be used to create a closer relationship with your customers and give them access to premium content, services or even tips and tricks.

Snapchat can allow a brand to become more personable and interesting since it is a very informal medium. Also, since the snaps are only up to a maximum of 24 hours, you can get quite creative. Snapchat can also be used to Snap live events, giveaways or even to create short contests among your subscribers.

In closing, we have just looked at a few tips to help you market your business on Snapchat and Instagram. These social media platforms are quite different from traditional digital marketing and require that you become more creative as a business. However, if you can master these platforms, you will definitely be able to grow your subscriber base which will lead to more customers and more profits in the long run.

Facebook marketing and social media marketing, on the whole, have become extremely popular in the last few years. This is mainly due to the fact that more people are using social media than Google or other search engines when looking for products and businesses online. As a result, if you have a business, it is critical that you have a Facebook business page that is updated and active on a daily basis. One of the worst things you can do is have a Facebook page that is rarely checked or updated. Also, many people actually visit business Facebook pages in order to get information on products and will usually leave comments with their questions and concerns. It is critical that you have a dedicated social media manager that can quickly respond to these comments in a friendly and helpful manner. So, with that said, we will now look at how you can use Facebook in a more strategic manner to get more customers.

The first thing that you need to do is ensure that you have a content strategy for your Facebook business page. This means that you have to create content that is relevant to your business that is interesting and will compel people to click, like and share your content. For example, if you have a hair salon, then you should be creating content like “The Top 5 Best Hairstyles For 2016.” This type of content is highly attractive to Facebook users who will most likely share your content to other people who may become interested in your business.

In addition to creating written content, you should also look into creating video based content. It is no secret that on Facebook, videos are more likely to get shared than written content. For example, a video showing the worst haircuts of all time will most likely become viral which will only lead to more people subscribing to your page and eventually converting into customers.

Another strategy would be to create contests on your page. This is a great way to get people interacting with your brand and help you gain more interest as people take part in the competition. Of course, in order to have a successful competition, you should have a valuable prize which will serve to attract more participants.

Lastly, you should make use of Facebook ads in order to increase your customer base. Facebook allows you to target people based on their location, age, gender, interests and a host of other factors. This can allow you to focus on your target market which will only lead to more business. You can simply promote your page or create an offer such as a 10% discount at your hair salon. This is a great opportunity to get creative and experiment with different types of ads and lead generating offers for your online marketing.

In closing, we have just looked at how you can use Facebook to get more customers. Facebook is a truly powerful platform for business and can definitely help you interact with your customers and get more business than you can handle.

Though we’re only a few months into 2016, the online world is constantly changing and evolving as more and more businesses are recognizing the importance of an online presence. How you approach this year with your marketing tactics will play an integral role for your success for the following year. Remember, it’s even more important now than ever to invest time and money into online marketing, as you simply can’t hope to succeed without it!

You Still Need Quality Content

Some Internet blogs may tell you that content marketing isn’t what it once was, but they’re simply wrong. Even in the year 2016, we can tell you that content is still king, except you need to start providing even higher quality content than before. In a recent study, it was concluded that over 80% of purchasing decisions online are made by focusing on a company’s content as opposed to an ad.

Of course, one significant way that content marketing has changed is that it’s no longer focused on written content as people simply don’t have the time or the energy to read as much as they once did. Visual content is gaining traction, so customers are definitely paying attention to the videos that companies are creating.

A Better Social Media Presence

In 2016, there’s simply no excuse for not having a social media presence for your business. Honestly, if you don’t have at least a Twitter, LinkedIn or Facebook profile, there’s very little chance you’ll ever succeed. Having an online profile is not enough– you need to engage consumers and build brand loyalty online.

The fact is, though marketing gurus tell you that social media is for shameless self-promotion, it simply isn’t true. In fact, consumers find it a turn off when you promote your business in every tweet or Facebook post. Instead of focusing on trying to get people to visit your website and purchase from you, interact with people and offer advice and your expertise.

Mobile Optimization Is A Must

Most people are tethered to their mobile devices, so it only makes sense that they use their devices to research products, interact with brands, and make their purchases using a smartphone or a tablet. As a business in the 21st century, you need to take advantage of people’s weakness for mobile devices and make sure that your content can be considered mobile-friendly.

If people can’t access your website and its products via a mobile device, there’s no way that they’re ever going to make a purchase. Even though people are attached to their electronics, it doesn’t mean they don’t want the same level of interaction with businesses when making an informed decision to purchase a product.

In short, if you’re wondering what has changed in 2016 when it comes to online marketing, we can tell you it’s that companies are getting more personal. Consumers don’t just want to be marketed to, but they want and deserve one-on-one communication from companies if they choose to pledge their loyalty to a certain brand.