When it comes to digital marketing, many people are familiar with SEO, PPC, Facebook, and Twitter. However, the online space is always changing and there are always new platforms that you need to consider marketing on. Technology is always changing and the younger generation is usually at the forefront of those changes. Many young people are moving away from Facebook and Twitter and are now using Instagram and Snapchat. As a result, you need to learn how you can use these platforms to properly market your business. So, in this article, we will be covering a few marketing tips for each one.

Firstly, we will start with Instagram. Instagram is basically a picture board where you can only post pictures or extremely short videos. You can add a limited amount of text to each photo as well as hashtags. Hashtags are huge on Instagram and there are usually trending hashtags at any one time. These hashtags are usually created due to a specific event and can go viral. As a result, it is essential that you make use of popular hashtags in order to gain attention for your business.

Another Instagram tip is that you should always make good use of the caption on images. Whenever you post images on your business Instagram page, be sure to include a call to action in the caption. This may be a link to your online store, email page signs up or eBook download. By properly using these captions, you can get people into your marketing funnel so that you can convert them into customers.

Next, we will look at Snapchat. Snapchat allows you to take a series of short videos which will be sent to those who add you. You can also create pictures and then use various filters and emoji to caption the pictures or video. Many people use Snapchat to share their daily lives with their friends and even carry out conversations.

Businesses can make use of Snapchat by creating short snaps that show sneak peeks of new products and information that isn’t generally shared on other mediums. Snapchat can be used to create a closer relationship with your customers and give them access to premium content, services or even tips and tricks.

Snapchat can allow a brand to become more personable and interesting since it is a very informal medium. Also, since the snaps are only up to a maximum of 24 hours, you can get quite creative. Snapchat can also be used to Snap live events, giveaways or even to create short contests among your subscribers.

In closing, we have just looked at a few tips to help you market your business on Snapchat and Instagram. These social media platforms are quite different from traditional digital marketing and require that you become more creative as a business. However, if you can master these platforms, you will definitely be able to grow your subscriber base which will lead to more customers and more profits in the long run.

Facebook marketing and social media marketing, on the whole, have become extremely popular in the last few years. This is mainly due to the fact that more people are using social media than Google or other search engines when looking for products and businesses online. As a result, if you have a business, it is critical that you have a Facebook business page that is updated and active on a daily basis. One of the worst things you can do is have a Facebook page that is rarely checked or updated. Also, many people actually visit business Facebook pages in order to get information on products and will usually leave comments with their questions and concerns. It is critical that you have a dedicated social media manager that can quickly respond to these comments in a friendly and helpful manner. So, with that said, we will now look at how you can use Facebook in a more strategic manner to get more customers.

The first thing that you need to do is ensure that you have a content strategy for your Facebook business page. This means that you have to create content that is relevant to your business that is interesting and will compel people to click, like and share your content. For example, if you have a hair salon, then you should be creating content like “The Top 5 Best Hairstyles For 2016.” This type of content is highly attractive to Facebook users who will most likely share your content to other people who may become interested in your business.

In addition to creating written content, you should also look into creating video based content. It is no secret that on Facebook, videos are more likely to get shared than written content. For example, a video showing the worst haircuts of all time will most likely become viral which will only lead to more people subscribing to your page and eventually converting into customers.

Another strategy would be to create contests on your page. This is a great way to get people interacting with your brand and help you gain more interest as people take part in the competition. Of course, in order to have a successful competition, you should have a valuable prize which will serve to attract more participants.

Lastly, you should make use of Facebook ads in order to increase your customer base. Facebook allows you to target people based on their location, age, gender, interests and a host of other factors. This can allow you to focus on your target market which will only lead to more business. You can simply promote your page or create an offer such as a 10% discount at your hair salon. This is a great opportunity to get creative and experiment with different types of ads and lead generating offers for your online marketing.

In closing, we have just looked at how you can use Facebook to get more customers. Facebook is a truly powerful platform for business and can definitely help you interact with your customers and get more business than you can handle.

Though we’re only a few months into 2016, the online world is constantly changing and evolving as more and more businesses are recognizing the importance of an online presence. How you approach this year with your marketing tactics will play an integral role for your success for the following year. Remember, it’s even more important now than ever to invest time and money into online marketing, as you simply can’t hope to succeed without it!

You Still Need Quality Content

Some Internet blogs may tell you that content marketing isn’t what it once was, but they’re simply wrong. Even in the year 2016, we can tell you that content is still king, except you need to start providing even higher quality content than before. In a recent study, it was concluded that over 80% of purchasing decisions online are made by focusing on a company’s content as opposed to an ad.

Of course, one significant way that content marketing has changed is that it’s no longer focused on written content as people simply don’t have the time or the energy to read as much as they once did. Visual content is gaining traction, so customers are definitely paying attention to the videos that companies are creating.

A Better Social Media Presence

In 2016, there’s simply no excuse for not having a social media presence for your business. Honestly, if you don’t have at least a Twitter, LinkedIn or Facebook profile, there’s very little chance you’ll ever succeed. Having an online profile is not enough– you need to engage consumers and build brand loyalty online.

The fact is, though marketing gurus tell you that social media is for shameless self-promotion, it simply isn’t true. In fact, consumers find it a turn off when you promote your business in every tweet or Facebook post. Instead of focusing on trying to get people to visit your website and purchase from you, interact with people and offer advice and your expertise.

Mobile Optimization Is A Must

Most people are tethered to their mobile devices, so it only makes sense that they use their devices to research products, interact with brands, and make their purchases using a smartphone or a tablet. As a business in the 21st century, you need to take advantage of people’s weakness for mobile devices and make sure that your content can be considered mobile-friendly.

If people can’t access your website and its products via a mobile device, there’s no way that they’re ever going to make a purchase. Even though people are attached to their electronics, it doesn’t mean they don’t want the same level of interaction with businesses when making an informed decision to purchase a product.

In short, if you’re wondering what has changed in 2016 when it comes to online marketing, we can tell you it’s that companies are getting more personal. Consumers don’t just want to be marketed to, but they want and deserve one-on-one communication from companies if they choose to pledge their loyalty to a certain brand.