SEO or search engine optimization is about the optimization of a website so that it ranks highly in search engines for its relevant keywords. When a website ranks highly for its related keywords, it will get lots of organic or free search traffic which are basically people who are actively searching on that website’s topic. So, as you can see, SEO can be quite valuable for businesses and help them to get more potential customers. After all, if you have a business website that offers painting services and you rank at the top of the search engines for a keyword like “painters in New York,” then the people who visit your site after searching for that keyword, will most likely hire you as a painter. The entire point of SEO is to move your website to the top of the search engines which get the most traffic and most potential customers.
Now, in order to SEO optimize your website, you need to find relevant long tail keywords in your niche. So, in the example above, a painting company would need to look for relevant keywords in the painting niche. There are many keyword tools that can help you find good keywords such as Wordtracker, Long Tail Pro etc. When you are looking for keywords, it is essential that you choose keywords with good enough search volume and low to medium competition. If you choose high competition keywords, you will most likely not rank because those are highly competitive and require thousands of dollars to invest in SEO. So, for that reason, you should focus on getting lots of low to medium competition keywords that you can get ranked for in a matter of months.
Once you have your keywords, the next step is to create content around those keywords and use them properly on your website’s pages. You need to make sure that you’re not over optimizing as this can lead to a Google penalty. So, make sure to use the main keyword only 2 – 3 times in the content. You should also only use it once in either the URL or title of the page.
In addition to on-page optimization, you need to do off-page optimization which includes getting backlinks. You should focus on only getting high-quality backlinks from press releases, guest posts, and PBN links. You should avoid getting low-quality backlinks like reciprocal links, blog comments, profile links, forum links, article directory links etc. These links are no longer effective and may cause you to get a Penguin penalty from Google.
In closing, if you follow the tips above, you will be able to SEO optimize your business website. You should make sure to get a rank tracker so that you can track the rankings of all your keywords. This will let you know how your SEO efforts are working and how you should continue building links and creating content. As your rankings increase, your website traffic will increase which will lead to more customers and more business.