When it comes to digital marketing, many people are familiar with SEO, PPC, Facebook, and Twitter. However, the online space is always changing and there are always new platforms that you need to consider marketing on. Technology is always changing and the younger generation is usually at the forefront of those changes. Many young people are moving away from Facebook and Twitter and are now using Instagram and Snapchat. As a result, you need to learn how you can use these platforms to properly market your business. So, in this article, we will be covering a few marketing tips for each one.
Firstly, we will start with Instagram. Instagram is basically a picture board where you can only post pictures or extremely short videos. You can add a limited amount of text to each photo as well as hashtags. Hashtags are huge on Instagram and there are usually trending hashtags at any one time. These hashtags are usually created due to a specific event and can go viral. As a result, it is essential that you make use of popular hashtags in order to gain attention for your business.
Another Instagram tip is that you should always make good use of the caption on images. Whenever you post images on your business Instagram page, be sure to include a call to action in the caption. This may be a link to your online store, email page signs up or eBook download. By properly using these captions, you can get people into your marketing funnel so that you can convert them into customers.
Next, we will look at Snapchat. Snapchat allows you to take a series of short videos which will be sent to those who add you. You can also create pictures and then use various filters and emoji to caption the pictures or video. Many people use Snapchat to share their daily lives with their friends and even carry out conversations.
Businesses can make use of Snapchat by creating short snaps that show sneak peeks of new products and information that isn’t generally shared on other mediums. Snapchat can be used to create a closer relationship with your customers and give them access to premium content, services or even tips and tricks.
Snapchat can allow a brand to become more personable and interesting since it is a very informal medium. Also, since the snaps are only up to a maximum of 24 hours, you can get quite creative. Snapchat can also be used to Snap live events, giveaways or even to create short contests among your subscribers.
In closing, we have just looked at a few tips to help you market your business on Snapchat and Instagram. These social media platforms are quite different from traditional digital marketing and require that you become more creative as a business. However, if you can master these platforms, you will definitely be able to grow your subscriber base which will lead to more customers and more profits in the long run.